Established nearly 65 years ago in Brillion, Wisconsin, Vanderloop Equipment has always been one to market cutting-edge equipment and innovative technology. So it wasn’t surprising that they were also one of the first dealers in the U.S. to add the Fendt brand to their product lineup in 2000. Since that time, Fendt has become a major product line for the dealership, often filling a niche market. According to General Manager Robb Vanderloop, the dealership was actually started in the early 1950s by his father and grandfather as a dealer for Sheppard tractors, which, like Fendt, was ahead of its time as one of the first tractor brands to build its own diesel engines. However, Sheppard stopped building tractors in the mid-1950s, causing the family to turn to Massey Harris and, ultimately, Massey Ferguson.
“Throughout that time, the company has been a family owned business,” says Vanderloop. “Three of my dad’s brothers joined the company shortly after it was started. Then, my cousin and I joined the business, which meant that, at one point, there were seven of us involved in the dealership.” However, with retirement and family deaths, management has reverted to the third generation of Robb and his cousin, Carey Vanderloop.
In addition, Robb’s son, Mark, has joined the operation as an investor and service writer, marking a fourth generation. Meanwhile, Vanderloop Equipment has expanded to two additional locations, having opened a store in Marathon, Wisconsin, in 2000, followed by another location in Leon, Wisconsin, just six years ago.