17-year-old Rayelle Schmitt is wrapping up her first haying season with her own tractor and baler. You can’t miss her in the field. She’s the one in the pink—yes, pink—Fendt 828, pulling a Massey Ferguson 2270XD baler.

That baler? It’s also pink. “Bright pink,” says Rayelle, with a sly smile.

She remembers the moment she thought it up. “I was in the field one day, and I had just gone out in the tractor, riding around with my oldest brother, Tyler,” she says. “And I remember saying that I wanted to drive one myself.” She was 12, and pink was her favorite color. “I wanted to be a bright pink baler driving around amidst all the green (tractors) and red (balers).”

In fact, she put the request on the record five years ago, at the end of a video story about Barr-Ag, her family’s business. The younger Rayelle, on camera, says she asked her dad for a “pink Fendt and/or baler. And he said, ‘Yeah, when you do work for me, I’ll get you one.’” She pauses and smiles. “And I’ve been hoping for it ever since.” That request stuck with her dad, Barry, president of Barr Ag Limited in Olds, Alberta.

He delivered on both.

And though the equipment is unique—“I’ve never seen another one like it,” says Rayelle—when it comes time to work, the pink combo is just another part of a massive fleet of Fendt tractors and Massey Ferguson balers that help keep Barr Ag running and growing.

Rayelle, as the pink combo’s operator, is also becoming an integral part of the business, though she admits she’s fairly unique, as well. “I think the idea of a female farmer is still kind of surprising to some people,” she says, though she does see more and more female operators on some of the small family farms around her hometown. “Sometimes guys can make it seem like it’s more of a male job and it might be overwhelming to some, but I definitely think that it’s growing slowly” as an opportunity for women, she says.

Family Farm, Big Business

While Barr-Ag is decidedly a family farm, it’s not a small operation. And it keeps growing. When FarmLife first visited with Barr-Ag five years ago, the company had increased its production 10-fold in its first 11 years of existence, since 2004. It was already Canada’s largest hay exporter, built on a reputation for quality product. While Barr-Ag has shipped all over the world, its primary market is Asia; “Japan, Korea and China and the three main legs of our market,” says Barry. Japan and Korea are major buyers of timothy grass, which is where Barr-Ag became established; China’s appetite for alfalfa had added to their output and acreage by 2015.

Barr-Ag was shipping some 60,000 metric tons of hay back then. Today? “Well, we’ve increased our sales by 30%,” says Barry. Even during one of the most challenging years imaginable, Barr-Ag is shipping 100,000 tons of product. Amid a global pandemic that hit Asia first, Barr-Ag just kept focusing on their primary consumer. “Our customers get up every morning and eat three-and-a-half percent of their body weight,” jokes Barry, dairy cattle and beef cattle alike.

Barr-Ag’s focus on cows as customers has opened new markets for growth, beyond its massive hay exports. Five years ago, its wheat straw business was just getting off the ground, putting up about 3,000 bales; this year, that will be 100,000 bales. They’ll also add dehydrated corn silage to their sales offering, exporting around 30,000 tons to Asia. “We will sell anywhere in the world,” says Barry.

That kind of promise takes capacity, but also infrastructure. Barr-Ag has made excellent use, for instance, of HayCloud, an export software that runs on any operating system. Every truckload is tagged and tracked from harvest to end user, starting with a few taps on a tablet in the tractor seat. The software can even produce export documents based on the country that originates the order, and sort for variety and quality for the customer.

“It all keeps the equipment busy,” says Barry. “The tractors are always busy. The balers are busier. So that’s good.”

Busy Family

Rayelle’s pink combo alone put up some 16,000 bales, and she stayed busy right up to time to head back to school.

“We have a text thread with the whole family,” says Barry. “We had to remember that she was in school, because we kept texting her when she was back in school, asking her where she was, if she could come run a baler…”

“Yeah, I had to tell them to make a new group chat because I was getting interrupted in my classes,” laughs Rayelle. “And the teacher told me to put my phone outside the classroom.”

Barry has three sons—Tyler, Taylor and Riley—that work full-time in the business, and a fourth, Ronan, who is taking a gap year from college and has worked on the farm during this unusual year affected by COVID-19. And while he says he won’t pressure Rayelle to join beyond her role as an operator, he recognizes the talent she could bring to the business, as well as her acumen for doing business in new ways.

Rayelle understands the business and its challenges. “We’re having to adapt constantly to supply and demand across the world,” she says. “We have to make sure we’re producing what there’s a big demand for.” COVID-19 has stalled shipping at times, as well, she says, while making digital communication a necessity.

“I’m in my fifties, and my history is to connect face-to-face,” says Barry. “I understand our markets, I understand our business very well, but selling through the internet… the younger generation will have to drive that one.”

“Honestly, I’m not sure what I want to do with the rest of my life,” says Rayelle. “But until I figure it out, I will happily take the opportunity to work alongside my family.” And it’s an opportunity she has earned. “I get my hands dirty, and I have long hours, just like everyone else,” she says. “Some people think that being the only girl in the field, and having a bright pink tractor and baler, that I might be favored. But I see it as a badge, as a way of showing I earned my spot in that seat.”

And she loves what her bright pink tractor/baler combo represents. “My dad, once he actually made the promise and he told me a couple of years ago that it was set in stone and was going to happen… it was super exciting,” she says. “I think not only was it a good way to fulfill the wish of his daughter, but also to represent women in agriculture in general.”

Story by Jamie Cole

Barr-Ag Limited in Olds, Alberta, shipped some 100,000 tons of product in 2020, all over the world, including timothy grass, alfalfa, wheat straw and, starting this year, corn silage. That kind of production needs a fleet of dependable—and comfortable—equipment to keep the trucks and ships full.

Barry Schmitt, president and founder of the company that started on his family farm in 2004 and is now the largest exporter of hay in Canada, has to check with his son Tyler to get a count of the number of Fendt tractors he’s running in the fields these days. “It’s tough to keep count,” he says, as 24 Fendt tractors and 14 Massey Ferguson balers make their way across some 43,000 acres of forage and crop land.

“We have them all sizes,” says Barry, who bought his first Fendt tractor from Hanlon Ag Centre in Lethbridge, Alberta. Their fleet does in fact include at least one tractor in every Fendt series, from the 1000s down to the 500s. More than a dozen smaller Massey Ferguson tractors round out the fleet, handling various tasks around the farm.

Barry’s review of the tractors will come as no surprise: “We like them because they’re dependable, they’re comfortable, they’re fuel efficient,” he says. “What really makes it work is the combination of good equipment, good dealership, good access to parts, and people willing to go the extra mile.”

That last part describes Barr-Ag’s dealer, Brendan Hanlon, perfectly, Barry says. “I can’t say enough about the service and commitment,” says Barry. “Brendan’s the only guy who texts me at ten o’clock at night to see how many bales were made that day, making sure the equipment’s running good,” he says. “You just couldn’t find a better team to work with and a company to grow with.”

Hanlon Ag Centre was also there with Barry when it came time to fulfill a promise to his daughter, Rayelle (see the full story here). In a visit with FarmLife back in 2015, Rayelle said on camera that she asked her dad for a “pink Fendt and/or baler. And he said, ‘Yeah, when you do work for me, I’ll get you one,’” she says. “I had gotten pretty used to answering the question, ‘So when are you going to get your pink tractor?’” she laughs.

When it finally came to be this year, she was ready; she’d been training with her dad and brothers for years to drive on her own. “After a couple hours of training, I was good to go by myself,” she says. “We spend 12 hours sometimes in these big tractors, going from tedding to raking to baling, and honestly, it’s just all super comfortable.”

Rayelle got her pink tractor, a Fendt 828, and baler, a Massey Ferguson 2270XD, at an event held by Hanlon Ag Centre in the fall of 2020. “Where else do you find a dealer that can pull this off and make this happen?” says Barry. “We really appreciate Brendan and Hanlon Ag.”

And Barry is quick to remind Rayelle of what the pink tractor and baler represent, beyond fulfilling a wish. In his speech dedicating the tractor at the Hanlon Ag Centre event, Barry summed it up: “Today, Rayelle, your father keeps his promise. May you carefully drive and produce lots of bales.” (She has; some 16,000 this fall.) “When you’re driving this, you represent… the daughters, the women in agriculture in Canada.”