“I'd been looking to phase out high-performance production for a long time, and when the market for organic products surged, we took the step,” says Markus Endraß. The organic milk market has always been steady with slight growth, which gives the farm security for the future. “We never looked back after the changeover. In the first year I had my doubts because the milk yield and production fell, but the bottom line is that things are going really well,” he says proudly. “We are running a low-input farm with the lowest possible operating costs but it's still efficient,” says Markus Endraß, explaining the system. As such, they rely on efficient technology throughout the farm to incorporate economic and ecological factors. “We keep our feed costs as low as possible. It works well, with an emphasis on grazing in combination with barn feeding and efficient use of concentrate. And with the Fendt machines we can produce the highest quality basic feed. They are reliable, economical, value-retaining, and fit perfectly into the philosophy of our company.”