Since 2011, Mautby Farms has gradually switched its tractor fleet to an all-Fendt affair, as it sought greater fuel efficiency to help save the farm money. “I remember seeing the 700 series when it was launched and thought the technology and fuel efficiency could really help our business,” explains Richard Gay, who runs the 404ha family farm at Mautby near Great Yarmouth with his parents, Carolyn and George.
“I’d had a few Fendts on demo over the years, but the range was never pushed very hard and it was always far too expensive a tractor," he says. “But in recent years, the 700 series has changed that perception.”
Mr Gay’s first step towards replacing his all red tractor fleet for three Fendt models started in 2011 with the purchase of a new 722 in Pro Plus specification.